Large scale events? Small scale events? Flea Market type events? Bazaars? On-ground events will have to figure out a workaround that will still adhere to safety and crowd limits. Should be a flow, like going through Petrosains/ IKEA so that the crowd can constantly move. Time/Shows based events will not make the money that they are used to by selling out jam-packed halls. I'm not in events, but this should give you a rough idea of what the #newnormal would be like. If you can't bring people to an event, bring the event to the people.
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I'm working in a corporate event company. We have shifted to fully digital training products to cater our clients. However, we are still hoping to conduct conferences soon(SOP compliance) because the bigger revenues lies there tbh.
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I'm a HR person here and outside of office hours, I happen to organise and lead DisruptHRKL, a fast and energetic knowledge sharing session similar to TedX style which involves having a large group of physical gathering. We've got no choice but to postpone this gathering until it is safe for everyone to gather again in large groups and we are not able to determine when is that going to happen. If your full-time role is in event industry, look into some intervention plans for both short and long-term plans. Short-term, try to use technology to pivot by converting physical events to virtual / social events by added services like food delivery services and what not. Long-term, you could look at securing some customers upfront by sealing some deals now. With all that said, you should understand better on your business direction if you are an event entrepreneur here. So take these comments with a pinch of salt. If you are somewhat being impacted by this economic situation, time to perhaps upskill yourself and make yourself more relevant and marketable to be hired at other organization of different industries.
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I just spoke with a few clients about this and for the year, you can imagine that digital will lead the way. However, most would still prefer face to face to be run in the future.
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We'll tackle actual physical events here, as going online is easily answered.
Any industry looking at the factor of huge physical crowds will be highly affected for the rest of the year, and even so, the next year, until there is a vaccine available for Covid19. So the simple answer is No, it won't pick up in the next 6 months.
As we all know, social distancing is a key rule of thumb worldwide, regardless of how stringent or relaxed the country's movement order is. This will mean that any crowd is a no-no. What used to be a space for 100 people may probably only be used for 30-40, with sufficient space allocated for distancing. Central air conditioning might also be a point of concern, so outdoor events may work better for this period. Moreover, what is the nature of the event, if it is one that requires physical interaction and many touch points, then this is probably out of the question for the rest of the year or so. If it's a seminar where participants sit down throughout, then maybe the event can still go through - government policies and local state authorities permitting, of course. There are ways around this of course, but will take time and money - isolation bubbles with individual interactive activities or technology per family/group; events mandating full on "ppe dress up" which can be marketed in a fun way, of course, but has to be done sensitively.
Now the above doesn't factor in a major thing, which is the desire for event-goers to actually participate in any physical event. You might be throwing a great event but fear may be the biggest bump in the road to get your participation numbers up.
Advice to those in events or any industry highly affected by the pandemic & MCO restrictions:-
1. FINDING AN INCOME: Evaluate your skill set. Sitting around waiting for a job in an industry that is temporarily dead will bring you no good. Look for parts of your skill set that are employable in other industries that are thriving at this point in time. Find part time work if you have to. Look for companies that are seeking for customer service reps, logistics arms, etc. Perhaps look at joining Upwork or People per hour for some freelance income (if your employer permits, of course)
2. INVESTING IN THE FUTURE : Focus on marketing Yourself & Your Company - you might not be able to get any events off ground now, but here's your time to pitch your best ideas to prospective clients. Cold calls, email, LINKEDIN, Whatever works! Lock them down with non-disclosure agreements if your ideas are that gold! Better yet, sign a contract or get a retainer fee for a future event if the client is happy to work with you in the future.
3. FINE TUNING & MAINTENANCE WORK - comb through your business and all its parts; now's the time to MARIE KONDO. If you are a decision maker, scrutinize every item, process, and employee. We take for granted certain expenditures in our daily work, be it printing extra copies of something just in case, switching on all the lights, hiring someone else to clean up, etc. Less is more. Be efficient & save up. Every cent counts more than ever.
Look at work flow processes, see how you can better it, make it sustainable - both energy wise & environmentally. Been putting off that go-green initiative in your workplace? Now's the time to work on those standards & implementation steps.
For staff, performance reviews based on pre-MCO times are fair to do, as you need to pinpoint the value of every staff - salaries still have to be paid. Now, I'm not saying downsize if you don't need a said person (unless they really gotta go); better yet, find their true talents and reposition them accordingly. Training your team during this time is also great as there are fewer distractions.
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